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Keep moving with the times
PDF Replica versions of digital magazines and content have advanced dramatically since 2010. For many businesses and individuals with restricted resources, and limited time to convert their digital contents to expensive technical platforms. The PDF Replica editions offered the perfect solution to ease into the digital publishing age, while offering a less expensive route to reaching their audiences! Some will argue that PDF Replica editions no longer have a place in the modern digital age, as digital technology has advanced to using Article View (Which I will talk about later in this blog) or the latest trend for Live Editions! (Which I will cover in a future blog) We believe that PDF Replica editions, can bridge the gap for many businesses and individuals during Coronavirus (COVID-19) that are looking for cost effective ways to market their products and services with a digital magazine version, while keeping audiences and advertisers happy!
Social media platforms play a key role in helping businesses and individuals to efficiently communicate, while sharing their important information and contents (A Website link, Newsletter, YouTube Video, PDF Digital Magazine or Product Images) with many audiences! Hive of information Social media is the first platform that many of your business audiences will turn to for valuable trustworthy information on your brand during COVID-19! It is vital that social media integration (Facebook, LinkedIn, Twitter, Snapchat, Pinterest, Instagram and WhatsApp) is implemented within your business so that regular news and information updates can be communicated effectively with your audience! Social media is the key platform to the online journey of your business During these uncertain times, and for obvious reasons your physical business is most likely closed. However all is not lost, as social media platforms can help you bridge the gap between your physical business brand and online brand version. Remember that your brand should play the role of the guide in your customers online journey. Your customers should be the hero of your brand while feeling valued and connected! Therefore using all social media platforms will be key to helping your business offer a vision for how great a customer’s life could be if they have new and exciting ways to engage with your products, services, or news information updates! Supporting each other During these uncertain and challenging times, your business could be receiving greater levels of questions and requests for information! Ensure that your social media platforms are easily available for your audiences, while making sure that you can respond fast with regular updates and offers from your brand that helps make your audience feel supported during COVID-19! If possible your business brand should try and offer FREE samples or FREE trials , doing so helps introduce potential customers to your brand while building trust! Discussing COVID-19 Social media platforms are great for discussing all sorts of topics, however when it comes to talking about coronavirus (COVID-19) do ask yourself what are the advantages for your business brand? How much or little should your brand say? Try and focus on positive aspects for your brand as opposed to negative aspects! The negative aspect for many is that the physical side of the business brand has had too close to the public, the positive outcome would be to use social media platforms to inform your audience that you are still available for them. For example you could say something like (It’s not all doom and gloom, our online side of the business brand is always open) Remember to include your website address! If you must discuss coronavirus (COVID-19) in detail for your business brand and customers, remember that your audience will be looking to your brand to provide trustworthy information that delivers clarity, while proving beneficial to them! Business announcements The first and most important announcement by your business brand on all social media platforms should be to update your customers. You will need to inform them about how your brand is adapting during coronavirus (COVID-19) and that you’re still available for them! Let your customers know what social media platforms are accessible for your brand, and if you’re working remotely, the best way they can still contact you! Remember that your customers need to feeling valued and connected! As coronavirus (COVID-19) is a developing situation, you will need to bring regular updates via all social media platforms for your business brand! Your customers will appreciate the updates, while your business brand gains trust from your customers!
Many businesses are now looking for inspirational approaches to the way they can keep their business brand active in this Coronavirus (COVID-19) situation! However, it’s not all doom and gloom. We believe that digital can play a very simple yet highly important role! 1) Easily share your content Once you have designed and created your digital magazine you’re going to want to share it with a wider audience. To achieve this we recommend using all social media network platforms including: Facebook, LinkedIn, Twitter, Snapchat, Pinterest, Instagram and WhatsApp to name a few! Facebook is one of the best social media platforms to start with, as it offers you the ability to post your PDF digital magazine to your Facebook Business Page , or post a basic link/hyperlink that users can follow to view your PDF digital magazine content form your Facebook Profile Page if you don’t have a Facebook Business Page! Posting a PDF digital magazine to your Facebook Business Page takes a few simple steps. You just need to start by clicking on your About information on the left side page navigation, then select more information area, click the Add Menu option to select your PDF digital magazine to add. You also have the ability to share your PDF digital magazine with many people via Facebook Groups. To do this just go to your Facebook Group Page and select the more button, then choose the Add File option to select your PDF digital magazine to upload! It’s worth noting that you can also include all social media icons inside your PDF digital magazine, this helps the end user to share your digital magazine page content with other people easily while increasing your audience reach! Another advantage of digital magazines is that they can breakthrough many barriers, including the ability to update and redistribute your story or advert content as often as you like, while reaching virtually unlimited national and global end user audience numbers on any desktop , tablet or mobile device across all leading platforms including: Apple App Store for iPad and iPhone, Google Play, Amazon App Store for Android, and via PCs and macOS as an online reading experience in HTML 5 format! Using these methods of digital distribution will give you the ability to rapidly deliver content that all end users can read and access anytime, anywhere globally in a 24/7 environment! 2) Save on your production costs Digital magazines eliminate paper, print and distribution costs for your business while protecting the environment, and helping you go green at the same time! When your magazine is digital overall production costs are also significantly lower than traditional print methods. This allows you to reinvest the savings back into other areas of your business! 3) Understand your readers Getting to know your readers is also key to helping your brand evolve, which is why digital has powerful analytics to help you see who’s consuming your content? You can track many aspects including: user interaction, demographic information, page counts, click-through rates, article views, and reading time of your content! Using this you will be able to better generate content so that it is more relevant to the end user! 4) Creating new revenue streams Digital magazines are perfect for applying varying pricing tiers for your magazine. You can now offer many options including: Paid for apps which include FREE to view content inside, or FREE apps that offer the end user In-app purchasing options from inside the app to purchase your additional content, products or services. Digital is built with end user subscriptions in mind as they allow you to create discount magazine price package campaigns, for monthly and yearly subscribers. You can also generate extra revenue from digital magazines as they are the ideal platform for sponsorship and advertising collaborations . You can use your digital analytical data to help you better pitch to your chosen advertiser, so that they can have trust and understanding that your magazine is the right place to promote their products or services to your end users! Digital helps your business revenue by letting you offer exclusive content in the form of splash/landing pages, sponsorship editorial features, and static or rotational banner adverts that can be linked to the advertisers website, social media account, or any other clickable element. These can then be updated as often as needed! 5) Responsive design Responsive design is an option that can be considered during the design process for digital magazines, as it allows your page design to render accurately on a variety of devices while fitting different window or screen sizes. Digital responsive mode is a brilliant tool to build into your magazine app, as it has many capabilities to help keep your business design vision as you intended! Responsive mode works in the background automatically ensuring that all your magazine content including any, text, images, and typography elements are consistently scaled across all desktop, tablet or mobile devices in landscape or portrait format! 6) Add video to your magazine Digital magazines offer a wealth of enhancements over traditional printed tactile magazines by bringing your static page content and adverts to life with interactivity. This is proven to help increase your end user engagement significantly by adding the ability to tap or click anywhere on a page that has page jumps, video content, hyperlinks, emails, social media icons, live phone numbers, podcasts, image galleries, audio, animation, and embedded YouTube videos! In addition you can create a digital ‘contents mode’ this works in much the same way as your contents page would for a printed magazine, but with the added bonus of letting the end user access the list before download, to find out what content is on offer, and whilst reading, to jump to their chosen article. It is valuable both from a sales point of view and end user navigational point of view! How we can help you! Whether you just stick with a basic PDF or decide go with an enhanced app, both will need to start with great design. If you’re confident designing something yourself that’s great! However you may need to consider hiring the services of a professional designer or design team! Mark and he’s team at Tondo Creative Design are experts in designing and creating interactive PDF digital magazines, and PDF digital magazine apps that allow your business brand to expand and publish content in exciting new ways, while reaching out to your audience! Why not call Mark and he’s team today to see how we can help your business with all your digital design needs during COVID-19! Call us on 07907 772643 or email the team at: hello@tondocreative.co.uk
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